Keyword density means the ratio (percentage) of keywords contained within the total number of words within a webpage which can be indexed. The preferred keyword density ratio varies from search engine to search engine but 2-8% range for each keyword, or keyword phrase, can get a search spider's attention without causing the spider to classify the webpage as black hat SEO which is explained below. Use online keyword analysis or keyword density calculators to decide the density of each of your webpages' keywords.
means the number of times a keyword or keyword phrase appears within a web page, the theory being the more times a keyword or keyword phrase appears within a webpage, the more relevance a search engine is likely to give the page for a search with those keywords or keyword phrase. Most frequently use the most important keyword or keyword phrases without venturing into below described black hat SEO.
Cut and paste your content into the calculator below so you know how many content words are contained on each of your webpages
Use this calculator if you know the number of keywords and the number of words on each of your webpages
Be sure to cross reference keyword density & frequency
Long tail keywords make up 20% of searches and have a 60% search to conversion sales rate, the highest search to sales conversion rate. So find an SEO copywriter who will find and code for your business long tail keywords, the type of keyword phrase a customer will use when the customer is ready to purchase the product or service the customer has been searching for. Product and where to purchase are two factors which need to be accounted for when using long tail keywords. Price, how to pay, and product features, would be three of many other factors which can be taken into consideration when using long tail keywords. Industry specific practices, such as warranties for the automotive industry, should also be taken into consideration when using long tail keywords which experienced SEO copywriters find easy to come up with.
is placing a webpage's keywords, or keyword phrases, into the webpage's header, meta tags, opening paragraph, or when starting a sentence. A web developer can perform these tasks with no guarantee of more impressions. The domain owner or SEO copywriter must supply the keywords or keyword phrases.
A web developer, me included, will use the following tactics to analyze and, if needed, change your webpages' keyword coding and placement.
- Page title
- Meta description
- H1, H2, alt tags
- Anchor text to external & internal links*
- Beginning of body, bold, italic, & overall texts
*On links, perhaps instead of writing "click here to go to xsmo.com", write "find SEO solutions at xsmo.com". This is called anchor text, i.e., the text within a hyperlink.
Google has been known to diminish or delete websites from their search engine's organic SERPs if they use anyone of the above codes too many times.
In your white hat guidelines, tell us domain owners and webmasters how often we can use anyone of the above codes on our webpages instead of calling people crooks when they are not trying to be crooks
is the closeness between two or more keywords. In general, the closer the keywords are, the better. The below example contains two potential search terms, each meaning the same, for database and meta search engines but will likely be ranked differently in SERPs.
Toronto car dealerships
Car dealerships in Toronto
Using the example above, if someone searched for "Toronto car dealerships", a web page containing the first sentence, all else being equal, will likely rank higher in SERPs than the second, since in the first statement, the keywords, Toronto car dealerships, are placed closer together.
In the above example, the keyword phrase used states the city of sale (Toronto), the product being sold (cars), and the type of retailer performing the sale (dealerships). The example keyword phrase accounts for geographical location (Toronto), product (cars), and point of sale (dealerships). The example keyword phrase would be used by someone wanting to buy a car from a dealership in Toronto, Canada. The example keyword phrase is an example of a long tail keyword phrase, a type of keyword phrase a Toronto car dealership would need to use since keywords such as "cars" or "car dealerships" would not get to the top of a search engine's organic listings since there is too much competition for the keywords "cars" and "car dealerships".
Search engine marketing (SEM)
means paying for your webpages' listings in SERPs, usually in the sponsored or "Ad" listings. Search engines usually charge clients a fee ranging from a few cents to well over 50USD, depending on what the client is willing to pay, each time a search engine's impression clicks on a pay per click (PPC)
sponsored or Ad listing. SEM via PPC is really for internet domain owners who are high rollers and is not recommended for domain owners with small advertising budgets.
Negative keywords is an SEO copywriter keeping their client away from keyword and keyword phrases that won't convert to sales. It is also a domain owner's job to not use negative keywords. When using contextual advertising schemes for website promotion such as Google's Adwords, make sure to include keyword and keyword phrases that will cause your advertising not to be proffered to users of search engines and advertising programs such as contextual advertising which includes pay per click advertising.
Listed below are keywords or keyword phrases not to use for selected categories
In the categories below, singular and plurals, though listed together, count as two keywords
Using black hat SEO
tactics, such as the ones described below, could get you banned from search engines. Do not expect SEO copywriter companies or me to use the below tactics since it is not our job to get clients banned from search engines.
Doorway, a.k.a. bridge, entry, or jump page
Contains keywords and phrases, often within hidden text, to load the page with occurrences of specific keywords.
Keyword Stuffing, a.k.a. keyword loading or spamdexing
Search engines sometimes give relevancy to terms based on the amount of times a word is used on a webpage. For example, a webpage mentioning cars in its input type="hidden" meta tags, html source code, or body a number of times where the background color and text are colored the same will be given more relevancy by a search engine than a webpage mentioning cars once or a few times. Repeated use of keywords is only one way search engines determine relevancy.
Related webpage: Black hat SEO links
About Keyword Coding & Placing
Above, I have explained many different ways of coding and placing keyword and keyword phrases.
There is no guarantee using the above methods causes better placing for your webpages in a search engine's organic SERPs.