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Algorithms are what Google and other search engines use to index webpages in their organic SERPs.

Google, since inception, has frequently changed existing algorithms or added new algorithms.

There are vague, but no specific details about how any of these algorithms or how the changes to them work. If you are doing your SEO via Google's search engine and suddenly notice your webpage rankings decreasing in Google's organic SERPs, you are guessing as to reasons for the decrease.

Google may also apply a SEO penalty against you deleting your webpages from their search engine's organic SERPs for violation of one or more of their algorithms. Google will offer you to apply for "reconsideration" but won't give you the evidence for why you were penalized leaving you to guess while making an appeal.

This webpage describing algorithms Google sets into its web crawler uses a hover accordion.

Simply hover your browser's cursor over the heading and the content within the heading will drop down.


2014 was the 1st year mobile searches outpaced desktop and laptop searches on Google's search engine.

Google has ended 2016, two years after the fact, by announcing their web crawler will now index webpages based on what appears on mobile webpages rather than desktop and laptop webpages.

Will webmasters placing content in the following continue to be penalized by algorithms Google sets into its web crawler?


Drop & jump menus



I will continue to use all of the above. No search engine, Google included, dictates how I design


One of Google's earliest algorithms, PageRank uses an unspecified lists of webpage characteristics to rank webpages in Google's organic SERPs.

Violations of PageRank are often listed by Google as the reason for deleting or lowering webpages in Google's organic SERPs without specific information as to how Google made this determination. There is obviously something wrong with the way Google determines SEO penalties since Google monthly lays 400 000 manual and 200 000 algorithmic SEO penalties, many against websites who were not trying to violate Google's SEO policies.

Google does allow members of Google's webmaster tools to disavow any hyperlinks to their website domain owners dislike. But this does not guarantee an SEO penalty will not be laid by Google against a domain. In fact, Google may penalize a website whose domain owner thinks a backlink to their website is great but someone at Google, without having any expertise in the website's subject matter, may think that same link violates PageRank and penalizes that website.


In February 2011, Google rolled out Panda, an algorithm to Google's search engine whose job it was to lower webpages in Google's search engine results which Panda believed contained low quality content.

  1. Google has never publicly defined high or low quality content nor how the algorithm decides if a webpage contains high or low quality content. Does this mean Panda lowers a webpage's place in Google's search engine results if the webpage's content is truthful? Does this mean Panda raises a webpage's place in Google's search engine results, if the webpage's content is bogus, criminal, hurtful to people, or a set of lies? Can Google come clean with us on these questions?

  2. Why does Google allow a machine, and not a human being, to decide if a webpage contains high or low quality content? Can Google be straight with us on this question? For example, if a webpages describes various forms of endurance running, why will Google not allow an experienced endurance athlete to read the webpage's content and decide the accuracy of the information on the webpage?

  3. Once Google implemented Panda, article writing websites found themselves losing millions of monthly impressions and blogging websites operated by individuals found themselves losing thousands of monthly visitors. But such websites can sign up for Adwords, Google's contextual advertising program where advertisers must pay Google to run contextual advertising banners on privately owned and operated websites. Was Panda Google's plan to gain Adwords' clients?

  4. Under a program called Adsense, Google, runs contextual advertising on privately owned and operated websites. When a visitor clicks on one or more of these advertising banners and goes to the clients websites, Google charges the Adwords client and pays apart of the money Google makes to the owner of the website the advertising was running on. Webpages lowered by Panda in Google's search results contained Adsense contextual advertising. Was Google trying to save Adwords clientele cash by lowering Adsense containing in Google's search engine results?

  5. Article writing and blogging websites don't usually sell products and services. Did Google lower webpages in Google's search engine results simply because the pages were not ecommerce?

  6. Google, who owns and operates the streaming video website, Youtube, runs Adsense advertising on Youtube which has its own search engine. If Google does not, why does Google not apply the Panda algorithm to Youtube's search engine? Why would undefined low quality content apply only to written words and not to streaming videos?

Google Algorithms


Uses synonyms to rank webpages in Google's organic SERPs. Vague information on exactly how this works considering certain words, i.e., wind can be pronounced two different ways.


In 2012, Google introduced Penguin, another algorithm to its search engine in order to, on the Google search engine, decrease the rankings of websites who raise their search engine rankings by using such methods as repeating unrelated phrases. Each of the above questions about Google's motivation in introducing Panda also applies to Google's motivation in introducing Penguin.


Google, and other search engines, do not always announce algorithm changes. Often domain owners notice an algorithm change simply because their webpages are descending in a search engine's SERPs.


This Google algorithm is predicated on local listings. Like Hummingbird, there is little effect on SEO.

How many other database search engines, the type of search engine Google is, use similar Hummingbird, PageRank, Panda and Penguin algorithms without announcing it?


A scam industry has grown up around Google's algorithms. Google does nothing to shut down these scams. Police also do nothing. All I can do is advise you of the existence of these scams and advise you to stay away from these scammers.

One thing these scammers have in common is they don't tell you how much their services can increase your website's impressions via Google's search engine.

The author of Google Sniper charges clients a 47USD monthly fee to receive information on how to beat Panda and Penguin. Where are the examples of this person's success and what is this person calling success?

Since Panda & Penguin are algorithms, Google can change them at any time without announcing the change or the change's timing. I notice one "web solutions" company in Toronto, Canada, saying they are on the inside of Google and learn about these changes, including the date and time of the changes. Yet, the company has not proven how they are on the inside of Google as this company claims.

In February 2015, I received a spam email at two of my email addresses from an idiot using a Hotmail email address and who never said where they got email addresses for me. The person said they were with a company in India, but never named their company or why they were using a Hotmail address instead of an email address with their company's domain name. The person told me he could increase my website's impressions on Google's search engine without being specific on exact numbers and without mentioning I use a meta code to keep my website off Google's web crawler. I forwarded the person's email to who shut down this spammer who then tried to shut down my website remotely. I thank Microsoft for having the honesty of shutting down this scammer and spammer.

Google, I will not thank since Google does nothing to stop con artists from performing searches on their search engine or from scamming clients.

Google's webmaster guidelines does mention scammers or spammers.


Many businesses, including not for profits, advertise their websites via traditional advertising mediums, i.e. print, radio, and television.

There are also many pay per click online advertisers available to you. Search engine marketing and search engine optimization companies also exist. Of course, they all work for a price which can be hefty.

Advertising agencies have media departments who will plan where your website is advertised and negotiate a price you will pay the media outlet where your website, along with any products or services your website sells, is advertised. But you don't need to hire an advertising agency if you know what you are doing.

Before becoming a web developer, I worked for a market research company which tested television commercials before they aired. What I learned working this job is there is nothing cheap nor free about advertising and anyone who says advertising is cheap or free is lying. The above methods for advertising your website are expensive but you do not have to use them. Remember little things like advising visitors to bookmark your website or to make your website their browser's homepage.

Copyright © PJ Morris 2016 - 2018